SRF Bounce

Date January 6, 2023
Tags Animation Identity 

We had the pleasure of redesigning “Bounce,” the legendary hip hop show that airs on Swiss national TV. The core elements of the corporate design are based on the curves of the SRG SSR typeface, which is the house font of the “parent station.” All elements are designed to be flexible in order to meet the diverse demands of a fully digital show. As a result, the elements “bounce” in deep red-orange and bright white along with the sound across the screen and onto social media.

Corporate Design:
Studio Feixen, Felix Pfäffli
SRF – Art Direction:
Andreas Dürr
SRF – Projekt Management:
Sarina Krucker
SRF – Visual Design:
Patrick Heusi,
Marina Kunz