As a cultural contribution to the 150 Years Anniversary of the Diplomatic Relations between Switzerland and Japan, Weltformat Poster Festival in Lucerne, Switzerland, has initiated a project to bring together designers from Japan and Switzerland. During the last century, designers from both countries have made a great contribution to the field of poster design. Their attitudes and methods have had a strong impact on visual communication worldwide. For this exhibition, six renowned designers and design studios from each country were invited to design a poster. In recent years, all of the participating designers have attracted international attention through unconventional poster design.
For this project, contributors were asked to design a poster, addressing the keyword “exchange”. The aim was to encourage a dialog about contemporary poster design, as well as to investigate how attitudes and interests of designers from both countries differ and correlate. The result is an exciting visual dialogue between twelve designers from two nations. After showing the posters at the Weltformat Poster Festival in Lucerne, Switzerland, last autumn, the exhibition was later shown in Tokyo.