We had the pleasure of designing the corporate identity for Liste Art Fair Basel. We decided to make the name «Liste» (German for «list») the central concept: lists everywhere. Whether on the poster, the back of envelopes, beer labels, or even email signatures, repetitive typography transforms into imagery, into lists, and thus into Liste’s instantly recognizable trademark. Alongside this surprising yet understated typographic approach, we incorporated deliberate color contrasts. Each year, a new theme takes the spotlight. The first featured a red dot—impossible to miss, yet difficult to categorize – a question left open, much like art often does.