Nike BYG

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Date October 13, 2016
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Work with Nike is a highly professional “ping-pong” process. Nike provides us with an emotion to be expressed and leaves it to us to find out how this emotion manifests itself visually. This allows us to explore and focus at our own will, without worrying about a greater concept. For this reason we find working with Nike to be extremely refreshing and enjoyable.
Over the last two years, we had the pleasure to work for Nike Basketball on a variety of projects. We designed t-shirts for world stars such as Lebron James or Kevin Durant and created posters and typography concepts for Hyperdunk as well as the Bring your Game campaign.
Our aim for this campaign was to create design that conveyed the right feeling. We played and messed around, we collaged, we cut and glued. It wasn’t about big concepts – It was about uncovering a visual language that sported the same energy and excitement as a great basketball game.